CLASSIC SUPERMAN ADS FOR 07/16/2010

In an effort to read more comics for the pure enjoyment of reading comics and not as research or prep for one of the many podcasts I either host, co-host or appear on I dug out my runs of L.E.G.I.O.N. and what has become known as the Five Years Later Legion of Super-Heroes to go through.  I read the Legion of Super-Heroes series about 13 years ago but a lot of the details are now lost to my memory and after reading the L.E.G.I.O.N. ’90 Annual for From Crisis to Crisis this week I decided it was time to give that series a go.  The two books are connected, so it seemed like a good reading project to take on.

So I was reading these for pleasure rather than “work”, right?

Then how is it I find a few bits of business from the first few issues of L.E.G.I.O.N. to post about here?

It’s a conspiracy, I tells ya!  A conspiracy!

In any event, because L.E.G.I.O.N. first saw the light of comic book day in 1989 there were ads inside of it for the Superman: Exile arc that went through Superman and Adventures of Superman in late 1988/early 1989.  I was actually really excited to see these and scanned them into the old computer for your viewing pleasure.

First up is the first Exile ad that let the reading audience know that there were big doings over in the Superman titles.

This is a really simple ad but it gets the point across.  The small figure of Superman against the vastness of space evokes a lonely feeling, which was one of the emotional underpinnings of the story.  I honestly wonder what readers at the time thought of this ad and if it made them want to check out the Superman titles.  If memory serves there was a color version of this ad as well.

Next up we have Superman: Gladiator!

Action Comics Annual #2 is fantastic read and, as Jeffrey and I discussed on From Crisis to Crisis, this was where Exile really started to get good.  This is an annual that a reader can really sink their teeth into and again I wonder what comic fans not reading the Superman books at the time thought of the “new look” for Superman.

I love this ad most of all, Scarecrow.

I have vivid memories of being very excited that Action Comics was coming back to a monthly schedule because I didn’t have access to the title when it was Action Comics Weekly save for my visits to the orthodontists’ office.  This ad, which was the cover to Action Comics #643, is my favorite take on the famous Superman #1 cover and that has a lot to do with George Perez’s art.  I have a poster of this hanging on my wall and it is one of my most prized Superman possessions.

Finally I have something that may not seem like it is tied to Exile, but I can sure as heck make a connection.

The art in this subscription ad is from Action Comics #643.  It was from the scene where Superman knocked the robot Turmoil on its shiny ass.  I like this ad mainly because it shows that DC was trying to push the Superman titles, though the fact that Action was returning to a monthly schedule might have had something to do with it.  There is a color version of this ad, so when I stumble upon that again I will post it here.

And that is it for this week.  Come back on Monday for another week of Superman related goodness.

More to follow…

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3 Responses to CLASSIC SUPERMAN ADS FOR 07/16/2010

  1. Tom says:

    That is a sweet poster! Thanks for sharing!

  2. Bibliomike says:

    What Tom said. 🙂 Cool ad.

  3. MIchael Bradley (omike015) says:

    It’s easy to push the Superman titles when Superman’s actually in them… 😉

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