There were several house ads that DC put together to advertise various aspects of the Death of Superman.  This first one is the earliest seen in the comics.

Simple and effective.  I mentioned when Jeffrey and I talked about this ad on From Crisis to Crisis that I like the fact that they included the triangle numbers in the ad to let people know that the titles went in a certain reading order and so I am mentioning it again here.

While I prefer this image in black and white (as seen on the cover to Adventures of Superman#498) it is cool to see what it would look like in color.  Apparently the people in the subscription department were on the ball with the whole Death of Superman thing because it says here that if you got your order in by October 28 you would get the polybagged edition of Superman #75.  That is pretty neat.

If you are going to advertise the death of Superman you can’t go wrong with a tombstone cover.  What I like most about this image is that the S symbol looks like it was carved instead of drawn.  That is a neat little touch and something I missed back when I first saw the ad.


This is a really creepy ad, mainly because it looks like a photo.  It may very well be a photo but still.  Beyond that this ad seems a lot more epic than it deserves to be.  I mean I love the Doomsday: The Death of Superman trading card set.  I really do.  It’s just this seems more like an ad for the comics themselves rather than a piece of the merchandising.

Oh well.  It is still a cool ad.

Next time: No idea.  I am flying by the seat of my pants this week, folks.

More to follow…


  1. I wish DC would have done as much marketing blitz for when Superman was alive as they did for his death.

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